Banks’ marketing collateral program succeeds with proactive communication, timely response

The Client:

This British-owned American banking group has more than 1,300 branches in a 12-state network. It is a $130 billion commercial bank holding company and 15th largest bank in the U.S.

The Business Challenge:

Each of the 1,300+ bank branches must receive a unique set of materials for multiple marketing campaigns every quarter. The bank needs those materials printed with consistent branded colors and quality, packed in kits with quantities unique to each branch and shipped within a few days at the lowest possible cost.

Address changes add a major challenge, as new branches open and others close. If current materials are lost or thrown out at the branch, they must be re-shipped promptly. Timely and proactive communication has proven to be a critical need.

The Solution:

HKM leveraged years of printing and mailing experience to meet the banks’ needs. Using the client’s matrix, HKM prints high quality POS, signage and other quarterly marketing collateral to meet corporate standards. The team then creates a schedule to kit unique versions for each branch.