Thanks to forward thinkers like HKM, direct marketing has become highly sophisticated — and highly precise. Yes, you can still send printed pieces to your favorite mailing list. But, now you also can mix in exciting multimedia delivery options — dynamic HTML emails, voice messages, fax messages, even trigger pages on your Web site. Best of all, everything can be precisely tracked — from the success of your overall direct marketing campaign to the actions (or reactions) of every individual message recipient. Campaign management works! We know because we use it here at HKM.

This software-based program is sophisticated enough to automate and manage your entire message-delivery process. Yet, it's simple to use. User-friendly charts and graphs provide accurate, instantaneous measurements, tracking data and other information. Here's what you can do:

• Deliver your messages using efficient multimedia vehicles like email, voice, fax, even your Web site
• Track the success of each vehicle to see which does the best job of penetrating your audiences
• Test one or more campaigns to see which works better
• Assign values to your Web pages for tracking purposes
• Segment your customers, then deliver customized information
• Develop precise follow-up campaigns
• Eliminate ineffective, repetitive communications
• Create powerful opt-in email address lists by capturing information from your campaign management database
• Stay in full compliance with new anti-spam and privacy laws

Your brand is your company's most valuable asset. Let HKM help you become a more savvy marketer while protecting your brand at the same time. Ask to see a campaign management demo today.