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HKM Direct Market Communications Ignites the
Print Service Industry with Market-changing Technology

New Hewlett-Packard Indigo Press 5000 platform delivers web-to-print capabilities

Cleveland, Ohio - August 29, 2006 - HKM Direct Market Communications (HKM) today announced the purchase of a Hewlett Packard Indigo Press 5000, a breakthrough digital printing platform, the result of a strategic investment that the company believes will catapult its leadership in the print service industry.

“Today marks the next step in HKM’s business transformation”, said Scott Durham, HKM vice chairman and chief operating officer . “The HP Indigo Press 5000 is a reaction to the market’s growing demand for web-to-print, digital print needs and complements our existing HP digital printers. HKM is driving greater functionality and value to both ends of the digital printer market.”

The installation of the HP Indigo 5000 is part of the company's current expansion program and will enable HKM to provide what it believes will be the most advanced digital printing service available. Part of a new breed of print service providers, HKM offers customers database handling, digital printing, web-to-print capabilities and fulfillment.

About the Hewlett Packard Indigo Press 5000
The HP Indigo Press 5000 incorporates the latest patented technology from HP with features from existing HP Indigo presses. HKM believes that the new press marks a pivotal development in digital printing technology, fulfilling the needs of both medium and large sized commercial companies and delivers a concept that reduces the cost of digital publishing and long and short-run personalized printing. New paper handling features ensure efficient operation and reliability to minimize waste and manual handling time. The paper input system provides an increased capacity and offers paper loading with no necessary friction or air adjustments, even when switching to different media. Essentially, the new press retains the high quality digital printing that previous HP Indigo presses were so renowned for, with the additional benefits of increased speed and ease of operation.

About HKM Direct Market Communications

HKM Direct Market Communications (HKM) is a leading full service marketing solutions provider of print-on-demand and traditional printing services. Founded in 1922, the company provides solutions in commercial printing, direct mail, custom online solutions, fulfillment services, design services, information management, digital print management as well as bindery, list/database management and mailing services. As part of DirectConnectGroup, a national print, direct mail and fulfillment company, HKM is uniquely positioned to provide customers with a broader range of services and coast-to-coast coverage. Additional information about HKM Direct Market Communications is available on the Internet at http://www.hkmdm.com.

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